The NBA announced today the launch of the “NBA.com Highlight Mixer,” a new feature that will allow basketball fans to create customized video packages with top plays and highlights from the 2007 NBA All-Star Game and throughout the 2006-07 NBA season directly on NBA.com.

Powered by Eyespot, a leading developer of easy-to-use video editing and remixing tools, the “NBA.com Highlight Mixer” will provide fans with access to hundreds of NBA video clips from games, photographs of their favorite NBA players and team logos of all 30 NBA teams. Additionally, special effects and popular songs from record labels including Geffen, Drive-Thru, ATO, 1720 Records, Surfdog Records and Chime Entertainment will be available to be mixed into the highlight packages and set as background tracks.

The collection of video clips on NBA.com will be searchable and indexed by teams, dunks, jumpers, buzzer beaters, still photos and other options. Clips of new NBA games will be added each week, giving fans the ability to continually create new videos and share them with friends on NBA.com or through emailed or posted links that direct back to the “NBA.com Highlight Mixer.”

The “NBA.com Highlight Mixer” will provide fans with the ability to: