Heat’s Wade: I don’t have to score as much. Dwyane Wade is coming off the most impressive season of his career, a yeoman effort that produced a scoring title and his first All-NBA First-Team selection. He doesn’t want a repeat. In this case, less could mean more. Wade was sitting alone on the sideline before a recent exhibition game, watching several of his teammates in a casual shooting drill, contemplating how this season might unfold, and how he wants his role to change. “If I don’t have to score as much, it would be a good thing. It would mean other guys are stepping up, and I won’t have to do it all,” Wade told FanHouse. “It’s good if I’m playing fewer minutes, too. I don’t care about winning a scoring title. I want to win games.” – Fanhouse .

Dwight Howard, Derrick Rose featured in Adidas TV campaign. Adidas, very much an underdog in the category, is continuing its full-court press into the basketball arena today with a campaign featuring NBA All-Stars Dwight Howard and Derrick Rose with the theme “Celebrating basketball as a brotherhood.” The campaign, via 180 Los Angeles, includes a TV spot showing Rose and Howard along with Kevin Garnett, Chauncey Billups, Tim Duncan, Tracy McGrady and Josh Smith playing on an ethereal, all-white court with each repeating variations of the sentiment “It’s on me…” (For example, “It’s on me to rise up.”) The ads continue a theme Adidas introduced in 2007 with a campaign featuring Garnett, Billups, Duncan, McGrady, Howard and Gilbert Arenas around the theme “Basketball is a brotherhood.” – Brand Week

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