Shannon Lee, daughter of Bruce Lee and CEO of Bruce Lee Enterprises and LeeWay Media is announcing a major expansion of the Bruce Lee brand. Her organization has launched a flagship website, BruceLee.com, and is actively engaged in an ambitious program of licensing name and likeness rights and creating original film and television productions. Upon reacquiring her family’s merchandising rights from Universal Studios, Shannon has opened an in-house licensing division, Bruce Lee Enterprises (BLE), and LeeWay Media Group, a production company dedicated to the perpetuation of the Lee legacy through new media works.

“BruceLee.com will be the beacon of all things Bruce Lee on the Internet,” said Shannon Lee. “The site will include everything from facts about Bruce Lee to digital content to merchandise. I’ll also be writing a blog. My father’s fans have been asking for a place to find information and communicate with each other. This site will be a meeting place for our community.”