Checkout this new video from Daddy Yankee – Lovumba. The video was shot on location in Puerto Rico under the direction of Carlos “Bambam” Martin. It’s no doubt that Daddy Yankee knows how to bring the heat when it comes to his music videos, but this time the award winning latin urban superstar has raised the bar once again.

The video uses artistic light sequences, elaborate fountain displays, and explosive dance breaks to capture the elements of a party that only Daddy Yankee can bring. Each unique scene symbolic to the elements of ice, water, & fire.

“I’m excited for people to see the video. I’ve always been very hands-on in the development of my video concepts and this has been an idea I’ve wanted to incorporate for a while now.” says Yankee.